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Originally Posted by mypersonalgetaway
if apple went by the total subscriptions, the list would be even farther off. i have subscribed to tons of shows i'll never listen to again. on the other end, if apple tracks what shows you're currently subscribed to and tallys it that way, then people would complain that apple is tracking its uses for software.
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As with any other site, Apple can count total downloads. Those figures are available. Apple may have opted not to release them,
iTunes defaults to stop downloading a podcast if it notes that you have ceased to listen to it. Dont listen to it anymore iTunes wont download it unless you insturuct iTunes to. Therefore total downloads from iTunes is an accurate measurement of how many listeners (or individuals with interest in the show) exist.
Power users may be able to override this feature, but the vast number of users let defaults be what they are.