After listening to all 3 videos I think you misunderstand what he's saying.
He said that they created a persona to make money.
Then says he's not that guy.
I've actually said this exact same idea to people for years.
I'm not the same guy I was at 20, physically, idealogically, emotionally, etc. that I was at 25. At 30 I was a completely different person, and 5 years later at 35 I'm not that person anymore in any of those senses.
So when somebody in their 50's or 60's says something that I think is just stupid or small minded, I think, who knows what I'll believe when I'm that age. It sure as shit won't be the same view of the world I have right now.
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