McDonald's is driven purely by profit. That's not good or evil; that's called capitalism. Of course they would like it if people ate all their meals there. Of course their
PR department would need to be retarded to say that outright.
"Capitalism is an economic system in which the means of production are privately owned and operated for a private profit."
In order for Chemda to be wrong, all of the people making money from McDonald's (from investors to executives) would need to have decided they make enough money. Since a major driver of stock prices is annual growth, this is not likely to happen. How many people don't want more money than they have now? How many of their execs don't want a raise or bonus for the rest of their career? How many people with McDonald's stock would be happy if it stagnates?