This is the first time I've ever disagreed with Patrice (and I am not pleased about it)! I have done quite a bit of research on Invisible Children, hosted an educated debate involving my high school students (I teach 12th grade and the video was produced for their age group), and I saw Jason Russell speak at a TEDx Conference last fall. I understand that the message is simplistic but it is a starting point. Invis Children is not registered as an aid organization, their focus is awareness.
I think it's just hip to be part of the backlash, just as it was hip to repost the original video the night it came out. Soon it will be hip to backlash the backlash, and so on.
Invisible Children is actually a small organization, hardly a large corporation like Feed The Children (once named the "most outrageous charity in America"), with successful marketing, and perhaps others feel threatened.
Although this may be considered bias, considering the source, it addresses a number of thoughtful criticisms:
InvisibleChildren
Let's not reduce Uganda to a meme, instead, let's talk about it.
And if nothing else comes of this than an in-depth discussion with a bunch of 18 year olds about slactivism and researching where ones money goes, I'm a happy teacher.