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Chemda is 100% right. Candy Crush is a free to play game which is an actual genre of games. Whenever you see a game that is free, you can assume there are in game purchases. Keith is just unfamiliar with the genre which is why he feels like its a scam. Its understandable why he would make this assumption... but it is what it is.
It's not to trick kids, its not a scam. Candy crush has grosses over 8 million dollars daily, how much of that do you actually think is kids just pressing the buy button? It's just a free to play game.
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