They put names/phrases on the cans because people are silly and it makes a ton of money. The percentages sound low but keep in mind how much soda is sold - it's so much money.
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After falling 11 years in a row, Coke's U.S. soft-drink volumes rose 0.4% for the 12 weeks through August from the same period a year ago, according to Wells Fargo, which cited Nielsen store-scanner data. Sales rose 2.5% in dollar terms. Over the same time period, soda volume and dollar sales remained negative at rivals PepsiCo Inc. and Dr Pepper Snapple Group Inc.
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