The study is from the UK - generally we here in Europe are less weird about hugs and cheek kissing hello.
I hug my male and female friends hello and goodbye and the boys do it to each other as well. And like Chemda said it’s not sexual it’s just a nice hug.
The cuddle part is strange but I wonder if that is a weird way the newspaper phrased that in the article vs what was in the paper.
And everybody should google ‘soccer player hug’ because that is delightful
