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I wonder if the entire business model of MoviePass is something like this:
X # of emails (or whatever data they’re collecting) = fucktons of money
Minus
X $ paid to movie theaters to cover movie tickets
Plus
X $ income from MoviePass holders
Still equals a profit.
Maybe they know that it’s a losing enterprise in the short term but the money made over time from selling the info still makes a profit over the long term. So maybe they expected the “money to run out” but planned for it in their business model.
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