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I also told Rod about it because two weeks ago I stated that the slap was everywhere besides the pharma media update.
Here it is:
Human-centricity? Novartis’ New LDL drug push spotlights life’s ups and down
MM+M – Medical Marketing and Media, Apr 19, 2022, The 2022 Oscars ceremony will be remembered for Will Smith’s unfortunate pugilism. Nonetheless, a commercial that premiered during the broadcast was a one-minute tour de force of perfectly timed eye rolls and winks to the camera, without its star — an actor portraying a woman named Gloria — uttering a single word.
The spot, which has since aired on CBS, NBC, ESPN and BET as well as across digital platforms, is for Novartis’s New ldl drug, a siRNA therapy for cholesterol reduction approved by the Food and Drug Administration in December……
( I cut it here, you get it)
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