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Originally Posted by the big lebowski
the only thing that will suck is that, as certain podcasters gain popularity, advertisers will come in and want a piece. good for the finances, but will the shows suffer?
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The beauty of podcasting is that access to the medium is virtually free and the content can be "do it yourself" - so advertisers aren't essential to pay for the infrastructure or production costs.
Podcasters will, therefore, have a choice as to whether they take advertising or sponsorship with whatever strings are attached - or whether they stay "free".
An alternative revenue model is subscription - which would be very easy to implement in iTunes. You pay, say, 10 cents per episode rather than get them free. This would preserve integrity as the podcaster's only obligation would be to the paying audience.
David B.