- Build a major TV franchise.
- Make a major motion picture
- Petition WIPO based on obsure legal mumbo jumbo.
- Cut a cheque.
Voila! You have a url.
This is 2010 not 1996. Do you have the trademark? Do a title search for prior art in USA? Canada? Overseas? Seriously, get creative - add something zippy to the name you want. Do a blog version. Grab every version you can find. It's gonna cost. No way around it. Internet Biz = Moola. <see G-o-o-g-l-e>
Join your chamber of commerce and ask for help. Look for small business advice on-line and in local gov't and universities/colleges.
Get a lawyer. An accountant. Insurance. Line of credit. Advertising help.
SEO advice. etc etc.
Allow 3-5 years to get on your feet.
Bonne Chance!