1560: Mixergy

Show Notes

• — VIP: Chemda's brother Andrew interviewed her about the business side of KATG for his site Mixergy.com
• — Funnel It In: Keith and Chemda got their initial capital working as party clowns
• — Little Bits: 2009 was tough for KATG to the point that Chemda asked Keith, 'What if this doesn't work?'
• — Desperation: The VIP program was put in place because Keith and Chemda couldn't afford to keep doing the show otherwise
• — Capitalist: It's okay to charge for things online despite the popular perception that the Internet is all free
• — Go Higher: Chemda worked out the math so VIP subscribers pay roughly 50 cents a day for the show, but Andrew thinks she's undercharging
• — Trained: KATG got very little negative response from their audience over initiating the VIP program (to Keith's chagrin)
• — Isn't That The Point: The strategy behind What's My Name is to make unique content that can't be found anywhere else
• — Excited: Mary Kay has some of the best salespeople because they tell customers they're aiming for a certain number of sales
• — You Get A Sippy Cup: Making extra money means Keith and Chemda can put more emphasis on entertainment and events
• — Sibling Rivalry: Andrew appears on Chemda's What's My Name where we get into the more personal lives of both of them